About us
Elwen Designs (Pty) Ltd is a Black-African woman owned entity that was recently conceptualized. This was after identifying a niche in the clothing manufacturing sector where African woman owned entities have limited representation. Yet clothing is one of the very basic human needs.
Our current focus is women’s wear.
The business was founded by Linda and Nontobeko. Their skills complement each other in making a successful business structure. Linda an accountant by training has been an entrepreneur for the past 17 years. Nontobeko studied the art of fashion design and has gained valuable experience working as a designer in the corporate space for over 10 years.
Our History
The business was established in 2021. Immediately after inception, Elwen Designs was invited to participate in a 6 months incubation program by The Foschini Group (TFG) and we successfully completed the program. At the end of the incubation program, Elwen Designs merchandise was selected to be sold on the TFG Bash online store.
One of our highlights in the TFG incubation program was an opportunity to showcase at the AW23/24 SA Fashion Week in October 2023.
We have managed to invest back to the business by purchasing machines and the necessary items to be able to produce our own products in our home based studio.